Tag Archives: strategic giving

“Please don’t let this happen to us!” Charity Fatigue and the Cost of Not Having a Giving Strategy

non profits

The Boston Globe is reporting that myriad charities are falling short of fundraising goals as financial support for Marathon bombing victims is re-directed to the newly established The One Fund.   Competition among non profits for cash donations has already been intense in this recovering economy – fewer dollars available from and greater competition for […]

The politics of pink and other cause marketing campaigns

campbells_pink_noodle

Checking out with my groceries at my local Hannaford supermarket this weekend I considered the $2 and $5 coupon swipes at the register to benefit organizations that fund breast cancer awareness and research.   Grocery shoppers have plenty of other options to support breast cancer research and awareness through their product purchases. Yoplait yogurt’s Save […]