Tag Archives: corporate citizenship

In managing a workplace crisis, the best defense is a strong offense

When something goes wrong in business, by accident or by design, a company will have a better chance to positively emerge from crisis if it has the benefit of the doubt from its stakeholders. If a company is recognized as an upstanding corporate citizen because of how it treats its employees, contributes to the community […]

A Toast to Business in 2013: Health, happiness and prosperity

Here’s to a healthy, happy and prosperous 2013! Companies have a key role to play in making that a reality. Here are a few ways that business is making the effort: Be Healthy The Wellness Council of America (WELCOA) created a national workplace award to encourage businesses to instill healthy lifestyle practices. Norway Savings Bank […]

The politics of pink and other cause marketing campaigns

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Checking out with my groceries at my local Hannaford supermarket this weekend I considered the $2 and $5 coupon swipes at the register to benefit organizations that fund breast cancer awareness and research.   Grocery shoppers have plenty of other options to support breast cancer research and awareness through their product purchases. Yoplait yogurt’s Save […]