Tag Archives: cause marketing

Are you a cause marketer? Good for you! Here are some important legal updates to know

As businesses from the National Football League to the corner store to your neighborhood dry cleaner paint their products pink to support breast cancer awareness this month, states continue to update and refine the rules and regulations surrounding the cause marketing campaigns where businesses pledge donations to charities based on consumer purchases. Not all cause […]

Cause Marketing 101 (or how to avoid an Attorney General investigation)

Congratulations! Your company is going to support a cause that’s important to your stakeholders by earmarking a portion of product sales to a charity. But be cautious- new legal guidelines are in place to protect customers, charities, and your company. Based on the popularity of the Pink Ribbon campaigns that raise funds for breast cancer […]

The politics of pink and other cause marketing campaigns

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Checking out with my groceries at my local Hannaford supermarket this weekend I considered the $2 and $5 coupon swipes at the register to benefit organizations that fund breast cancer awareness and research.   Grocery shoppers have plenty of other options to support breast cancer research and awareness through their product purchases. Yoplait yogurt’s Save […]