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Tag Archives: cause marketing

Cause Marketing 101 (or how to avoid an Attorney General investigation)

Posted on January 22, 2013 by christengraham

Posted in Authenticity, Cause Marketing, Corporate Citizenship | Tagged cause marketing, transparency

The politics of pink and other cause marketing campaigns

Posted on October 9, 2012 by christengraham

Posted in Community Relations, Corporate Citizenship, Social Responsibility, Strategic Giving | Tagged cause marketing, community relations, corporate citizenship, corporate giving program, politics of giving, strategic giving

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About the Author

President and Founder of Giving Strong, Inc. Christen is an experienced Social Responsibility professional, who loves making a difference, and has fun doing it. She's developed impactful, strategic giving and advocacy programs for organizations as diverse as public companies, family foundations and small start ups. A former journalist and Public Relations executive, she enjoys persuading and influencing others to make change for the better.

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Tag Archives: cause marketing

Cause Marketing 101 (or how to avoid an Attorney General investigation)