Tag Archives: affluent generation

A peek into next generation philanthropy – It’s not just which problems they plan to tackle but how

A Philanthropic throw-back? The next generation affluent look to model their giving after Rockefeller and Carnegie, focusing on impact not institutions.

A just released survey of the next generation philanthropist (Generations  X, Y and millennials) indicates a shift in how they are giving. It’s a bit of a throwback to the style of Rockefeller and Carnegie – rather than be satisfied with “checkbook charity,” they are increasingly more engaged and focused on what measurable impact they’ll […]