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On occasion, business competitors will transcend their rivalries to unite for a common purpose and Corporate Social Responsibility is elevated to an industry standard. Coming up in April, the footwear industry will mark such an effort with Footwear Cares®, an industry‐wide community service program led by the Two Ten Footwear Foundation and the event’s title […]

What’s Impact Investing? Good question.

I’ll bet you don’t know about Impact Investing. That’s ok. According to a recent poll conducted by the CFA Institute not even financial advisors are clear on what it is – only 14 percent said hey know. That jibes with the audience that attended the Impact Investing conference in Boston this fall, part of a […]

In managing a workplace crisis, the best defense is a strong offense

When something goes wrong in business, by accident or by design, a company will have a better chance to positively emerge from crisis if it has the benefit of the doubt from its stakeholders. If a company is recognized as an upstanding corporate citizen because of how it treats its employees, contributes to the community […]

Are you a “talker” or a “walker?” Corporate Social Responsibility in 2014

I have some good news and some bad news. The good news is the recently published by KPMG Survey of Corporate Responsibility Reporting 2013 shows that CSR (also known as Sustainability) reporting is now a mainstream business activity all over the world practiced by 71 percent of the 4,100 companies studied across 41 countries. To […]

Are you a cause marketer? Good for you! Here are some important legal updates to know

As businesses from the National Football League to the corner store to your neighborhood dry cleaner paint their products pink to support breast cancer awareness this month, states continue to update and refine the rules and regulations surrounding the cause marketing campaigns where businesses pledge donations to charities based on consumer purchases. Not all cause […]

A Prescription for New Moms and Socially Minded Businesses

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A joint statement from the American College of Obstetricians and Gynecologists (ACOG) and the American Society of Reproductive Medicine (ASRM) just published in the journals Fertility and Sterility calls for doctors to help patients reduce their exposure to chemicals. “Reducing exposure to toxic environmental agents is a critical area of intervention for obstetricians, gynecologists, and […]

Buy low, sell high. Fear? That’s the other guy’s problem…

It's the 30th anniversary of Trading Places.

It’s the 30th anniversary of that classic Eddie Murphy – Dan Ackroyd – Jamie Lee Curtis movie Trading Places where that quote was first spoken, and the Duke brothers’ progeny are still making BLT’s and using insider information to cheat the public. Here are just a couple of headlines this summer: JPMorgan Chase to pay […]

Conservation for Economy & Environment: Downeast Community Effort at a Grand Scale

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With summer upon us, many of us are thinking about vacation destinations, but not as much as what’s happening behind the scenes to make these destinations so appealing. I recently had a peek into a beautiful place in Maine that I’ve yet to visit – Grand Lake Stream. The natural beauty and serenity of Grand […]

LiveStrong Foundation President Doug Ulman on Authenticity

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LiveStrong Foundation President Doug Ulman was brave enough to keep his appointment to address the Cause Marketing Forum just one day after the news broke that Nike would pull its corporate sponsorship. Doug is a three time cancer survivor himself, so he’s faced tougher news. And he told the crowd of 500 professionals working in […]