Are you a “talker” or a “walker?” Corporate Social Responsibility in 2014

I have some good news and some bad news. The good news is the recently published by KPMG Survey of Corporate Responsibility Reporting 2013 shows that CSR (also known as Sustainability) reporting is now a mainstream business activity all over the world practiced by 71 percent of the 4,100 companies studied across 41 countries. To […]

Are you a cause marketer? Good for you! Here are some important legal updates to know

As businesses from the National Football League to the corner store to your neighborhood dry cleaner paint their products pink to support breast cancer awareness this month, states continue to update and refine the rules and regulations surrounding the cause marketing campaigns where businesses pledge donations to charities based on consumer purchases. Not all cause […]

A Prescription for New Moms and Socially Minded Businesses

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A joint statement from the American College of Obstetricians and Gynecologists (ACOG) and the American Society of Reproductive Medicine (ASRM) just published in the journals Fertility and Sterility calls for doctors to help patients reduce their exposure to chemicals. “Reducing exposure to toxic environmental agents is a critical area of intervention for obstetricians, gynecologists, and […]

Buy low, sell high. Fear? That’s the other guy’s problem…

It's the 30th anniversary of Trading Places.

It’s the 30th anniversary of that classic Eddie Murphy – Dan Ackroyd – Jamie Lee Curtis movie Trading Places where that quote was first spoken, and the Duke brothers’ progeny are still making BLT’s and using insider information to cheat the public. Here are just a couple of headlines this summer: JPMorgan Chase to pay […]

Conservation for Economy & Environment: Downeast Community Effort at a Grand Scale

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With summer upon us, many of us are thinking about vacation destinations, but not as much as what’s happening behind the scenes to make these destinations so appealing. I recently had a peek into a beautiful place in Maine that I’ve yet to visit – Grand Lake Stream. The natural beauty and serenity of Grand […]

LiveStrong Foundation President Doug Ulman on Authenticity

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LiveStrong Foundation President Doug Ulman was brave enough to keep his appointment to address the Cause Marketing Forum just one day after the news broke that Nike would pull its corporate sponsorship. Doug is a three time cancer survivor himself, so he’s faced tougher news. And he told the crowd of 500 professionals working in […]

“Please don’t let this happen to us!” Charity Fatigue and the Cost of Not Having a Giving Strategy

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The Boston Globe is reporting that myriad charities are falling short of fundraising goals as financial support for Marathon bombing victims is re-directed to the newly established The One Fund.   Competition among non profits for cash donations has already been intense in this recovering economy – fewer dollars available from and greater competition for […]

Energy STARS – Saving money and the planet

Cedar Hill Center nursing home in Skowhegan, Maine cut its energy consumption by 58 percent.

The Environmental Protection Agency’s (EPA) Energy Star National Building Competition attracted 3,000 participants from across the country encouraging public and private enterprises to improve their energy efficiency.  From a nursing home in Skowhegan, Maine to an office park in La Jolla, California, the program was a success and created a model for other businesses to […]

Girl power: assuring girls that bears and sharks won’t attack

Did you hear that drinking pineapple juice can help prevent pregnancy? Or that sharks and bears can tell when a girl is menstruating and will emerge from the depths and attack? Ridiculous you say? The sort of thing perpetuated in backward cultures overseas? Sadly these false rumors and urban legends are popular among our boys […]