Category Archives: Where to Start

In a Company Crisis, the Best Defense Is a Strong Offense

brady pass

When something goes wrong in business, by accident or by design, the company will have a better chance of emerging from the crisis with its reputation in tact if it has the benefit of the doubt from the beginning. If a company is already acknowledged as an upstanding corporate citizen because of how it treats […]

Top college planning advice; Information on grants from experienced Maine counselor

It was a full house on June 13 in Bath for Morse High School graduation.

Today we are in the midst of a full on effort for Maine’s next generation to 1) aspire to attend college and 2) have the means to make it happen. In Bath, Morse High School Counselor Leslie Trundy is on the front lines of this kind of dream building. The population of that city is […]

What’s Impact Investing? Good question.

I’ll bet you don’t know about Impact Investing. That’s ok. According to a recent poll conducted by the CFA Institute not even financial advisors are clear on what it is – only 14 percent said hey know. That jibes with the audience that attended the Impact Investing conference in Boston this fall, part of a […]

In managing a workplace crisis, the best defense is a strong offense

When something goes wrong in business, by accident or by design, a company will have a better chance to positively emerge from crisis if it has the benefit of the doubt from its stakeholders. If a company is recognized as an upstanding corporate citizen because of how it treats its employees, contributes to the community […]

Are you a “talker” or a “walker?” Corporate Social Responsibility in 2014

I have some good news and some bad news. The good news is the recently published by KPMG Survey of Corporate Responsibility Reporting 2013 shows that CSR (also known as Sustainability) reporting is now a mainstream business activity all over the world practiced by 71 percent of the 4,100 companies studied across 41 countries. To […]

Are you a cause marketer? Good for you! Here are some important legal updates to know

As businesses from the National Football League to the corner store to your neighborhood dry cleaner paint their products pink to support breast cancer awareness this month, states continue to update and refine the rules and regulations surrounding the cause marketing campaigns where businesses pledge donations to charities based on consumer purchases. Not all cause […]

“Please don’t let this happen to us!” Charity Fatigue and the Cost of Not Having a Giving Strategy

non profits

The Boston Globe is reporting that myriad charities are falling short of fundraising goals as financial support for Marathon bombing victims is re-directed to the newly established The One Fund.   Competition among non profits for cash donations has already been intense in this recovering economy – fewer dollars available from and greater competition for […]

Energy STARS – Saving money and the planet

Cedar Hill Center nursing home in Skowhegan, Maine cut its energy consumption by 58 percent.

The Environmental Protection Agency’s (EPA) Energy Star National Building Competition attracted 3,000 participants from across the country encouraging public and private enterprises to improve their energy efficiency.  From a nursing home in Skowhegan, Maine to an office park in La Jolla, California, the program was a success and created a model for other businesses to […]

From campus protests to your retirement fund, how divesting from fossil fuels and investing in ESGs work

Unity College students protest endowment investments in companies working in fossil fuel.

Student activism on college campuses has spurred broad, popular discussion of serious issues for decades. When I was in college, the student activist movement across the country was to band our efforts together to pressure an end to apartheid, the South African government-sanctioned racism and legal segregation.  Nelson Mandela and Stephen Biko were our heroes […]