Category Archives: Cause Marketing

Running a purpose-driven business #LikeaGirl – or a guy – would

a girl

Always, the maker of feminine hygiene products owned by P&G, has a great culture change campaign under way: #LikeaGirl. You’ve probably seen it, since it’s logged over 28 million views. But if not, you can watch the video here and cheer for the tween and teen girls who realize how insidious the phrase has become. Run […]

Are you a cause marketer? Good for you! Here are some important legal updates to know

As businesses from the National Football League to the corner store to your neighborhood dry cleaner paint their products pink to support breast cancer awareness this month, states continue to update and refine the rules and regulations surrounding the cause marketing campaigns where businesses pledge donations to charities based on consumer purchases. Not all cause […]

LiveStrong Foundation President Doug Ulman on Authenticity

livestrong_foundation_message

LiveStrong Foundation President Doug Ulman was brave enough to keep his appointment to address the Cause Marketing Forum just one day after the news broke that Nike would pull its corporate sponsorship. Doug is a three time cancer survivor himself, so he’s faced tougher news. And he told the crowd of 500 professionals working in […]

“Please don’t let this happen to us!” Charity Fatigue and the Cost of Not Having a Giving Strategy

non profits

The Boston Globe is reporting that myriad charities are falling short of fundraising goals as financial support for Marathon bombing victims is re-directed to the newly established The One Fund.   Competition among non profits for cash donations has already been intense in this recovering economy – fewer dollars available from and greater competition for […]

Girl power: assuring girls that bears and sharks won’t attack

Did you hear that drinking pineapple juice can help prevent pregnancy? Or that sharks and bears can tell when a girl is menstruating and will emerge from the depths and attack? Ridiculous you say? The sort of thing perpetuated in backward cultures overseas? Sadly these false rumors and urban legends are popular among our boys […]

Cause Marketing 101 (or how to avoid an Attorney General investigation)

Congratulations! Your company is going to support a cause that’s important to your stakeholders by earmarking a portion of product sales to a charity. But be cautious- new legal guidelines are in place to protect customers, charities, and your company. Based on the popularity of the Pink Ribbon campaigns that raise funds for breast cancer […]