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Category Archives: Cause Marketing

“Please don’t let this happen to us!” Charity Fatigue and the Cost of Not Having a Giving Strategy

Posted on May 14, 2013 by christengraham
Posted in Cause Marketing, Community Relations, Corporate Citizenship, Social Responsibility, Strategic Giving, Where to Start | Tagged community relations, corporate social responsibiltiy, giving plan, strategic giving

Girl power: assuring girls that bears and sharks won’t attack

Posted on April 1, 2013 by christengraham
Posted in Cause Marketing, Corporate Citizenship, Social Responsibility | Tagged bust myth, kotex, women's health

Cause Marketing 101 (or how to avoid an Attorney General investigation)

Posted on January 22, 2013 by christengraham
Posted in Authenticity, Cause Marketing, Corporate Citizenship | Tagged cause marketing, transparency

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About the Author

President and Founder of Giving Strong, Inc. Christen is an experienced Social Responsibility professional, who loves making a difference, and has fun doing it. She's developed impactful, strategic giving and advocacy programs for organizations as diverse as public companies, family foundations and small start ups. A former journalist and Public Relations executive, she enjoys persuading and influencing others to make change for the better.

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Recent Posts

  • “Please don’t let this happen to us!” Charity Fatigue and the Cost of Not Having a Giving Strategy
  • Energy STARS – Saving money and the planet
  • Girl power: assuring girls that bears and sharks won’t attack
  • From campus protests to your retirement fund, how divesting from fossil fuels and investing in ESGs work
  • A peek into next generation philanthropy – It’s not just which problems they plan to tackle but how

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